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A Guide to The Weeknd's Discography
Since The Weeknd is performing at the Super Bowl Halftime show, I thought it’d be nice to post a little guide to his discography for anyone interested in looking to do a deep dive into his work. I would’ve posted this the day of the event, but I assume that some people would probably like to go through it over the weekend. This shares a direct overview of his released material, talking about his career and the background of the music, the videos, the meanings and all. I’ve written this from a pop perspective, keeping in mind that his history might be fairly new for general pop fans. I also go into the storyline of the red suit character, if your interested in catching up on that narrative before the Halftime show (which will continue the story), I’ve listed the chronological order below followed by an explanation of that narrative. I wanna be clear that the interpretations/theories are not conclusive. Abel rarely shares the metaphors or meanings behind his music. This is based on widely based on fan discussion/mutual interpretation. Fans can feel free to expand on anything in the comments. It is important to know about Abel's backstory to get a certain perspective of where he’s coming from, especially when discussing the songs that deal with substance abuse. These recent articles cover his early years really well and share an up-to-date point of view of his success. Variety 2020 Billboard 2021 - Also a good source for getting to know his team. So, an essential TL;DR is this: Abel Tesfaye came from a broken home, he was born to Ethiopian immigrant parents who split up when Tesfaye was less than seven. He then lived with his mother and grandmother, only rarely seeing his father but having a nice impression of him. His drug addiction started as soon as he was a high schooler, he turned to shoplifting to pay for this need of various substances. Soon he dropped out of high school, leaving his home the same weekend, which would later inspire his stage name, The Weeknd. The name is reference/homage to the weekend his life changed. Quick side note, I didn’t think this post would nearly reach the character limit. So I’ve cut out excess detail and lists of producers (with the exception of After Hours since we’re in that era). Table of contents
XO.
House of Balloons.
Thursday.
Echoes of Silence.
Trilogy.
Kiss Land.
King of the Fall.
Beauty Behind The Madness.
Starboy.
My Dear Melancholy.
After Hours.
XO.
XO is the record label that The Weeknd and co. created in order to publish the first mixtape (House of Balloons) and the ones that would follow afterwards. XO has a lot of meanings that have to do with what went into the music and what still goes into it. XO is what the fans call themselves, popularly with the phrase XO Till We OD (shortened to XOTWOD); another way of saying “we’re ride or die for The Weeknd and his team.” While some argue that it could mean anything since there isn’t clear meaning to it, fans continue to associate the abbreviation with ecstasy (X) and oxycontin (O). That definition stems from XOTWOD, fans assume it’s true because of the team’s history of drug usage. While others take it as it’s classical definition “hugs and kisses” because of the consistent lyrical nature of The Weeknd’s songs. Overtime the definition of XO is simply known as: the fans, the crew, and the label. The Weeknd is more than just one person, he comes with XO. For the sake of clarity in this writeup, I’m going to refer to his crew as XO and the fans as “the fans.” XO still serves as a record label, the current roster is The Weeknd, Belly, Nav, and Black Atlass. It remains The Weeknd’s record label and was his first label before becoming a subsidiary of Republic Records. Throughout his career, The Weeknd has worked with Illangelo, a Canadian producer who’s work the fans adore. Carlo “Illangelo” Montagnese was one of main the producers on The Weeknd’s Trilogy, he’s credited on each track. The fan base claims his work to be some of the most notable artistry in The Weeknd’s discography. Their work together continued with Beauty Behind The Madness, Illangelo worked on seven tracks for that album. He then returned for After Hours working on another seven tracks. DaHeala, another Canadian producer, is another significant factor in The Weeknd’s music. Jason “DaHeala” Quenneville worked as lead producer on Kiss Land. He returned to work on six tracks for The Weeknd’s Beauty Behind The Madness, including the hit Earned It. DaHeala returned as a writer for six of the songs on Starboy. Then DaHeala worked on nine After Hours tracks, and worked as the only producewriter alongside The Weeknd for bonus tracks Missed You and Final Lullaby.
This is a happy house. We’re happy here. (House of Balloons/Glass Table Girls)
One of the most iconic title tracks of all time. House of Balloons is about a lifestyle of drugs, sex, and partying; all in effort to drown out self-doubt. It comes from a place of wanting to make it big while doing what you can to survive, all while pretending everything’s alright. The mixtape describes various sorts of women, how they’ve had impacted the life of someone who’s already down on his luck. Fans often refer to House of Balloons as The Weeknd’s best work. The mixtape was the first introduction the world got of XO, and it was one hell of a way to make an impression. It’s personal for the fans and Abel because it’s the only piece of work known to be based on his life. At the end of the day he’s a songwriter, with many of his albums he creates scenarios and world that he likes to explore through the music. But House of Balloons is known to be based entirely on his life. It remains The Weeknd’s most critically acclaimed work. House of Balloons was crafted through the influences of Hip-Hip/Indie-Rock with the main focus on R&B. Through the genius of Ilangelo, the record was—and is—mesmerizing capturing the essence of a lifestyle that The Weeknd described as “anti-everything.” House of Balloons assisted The Weeknd in gaining the attention of Republic Records, which would then host The Weeknd’s own label XO. Though hesitant at first, XO decided to partner with Republic after the co-founding brothers Monte and Avery Lipman kept coming back to Toronto solely for The Weeknd. House of Balloons received three videos, The Knowing, Wicked Games and Twenty Eight. The Knowing was the very first video The Weeknd made, so of course it’d be something other-worldly; it essentially reflects the song itself but in a sci-fi setting. Twenty Eight represents Abel’s life after fame but also his remorse of letting captivating women into his life. Fun fact— House of Balloons is an actual place in Toronto, it was where him and his crew lived after he dropped out of high school. They’d host parties, call girls, do drugs, and to make it less depressing they’d fill it with balloons.
Thursday consists of the same themes as HoB; sex and drugs. But there’s a twist, he’s in a semi-relationship with this girl Valerie. She’s the only one on his mind, even though they meet only one day of the week, any guesses on what day that could be? Through The Weeknd’s phenomenal voice and the insane production, we’re also presented with this story of a toxic relationship where Valerie used to have the upper hand but she no longer does when she falls for The Weeknd. While Thursday isn’t entirely about the relationship of The Weeknd and Valerie, it consists of reflections to Abel’s life after the release of House of Balloons. The song Rolling Stone notably has a double meaning, in which Abel asks his fans if they’ll stick with him when he gets mainstream appeal and decides to change his sound. The track Valerie wasn’t on the original release of Thursday, it added when Trilogy was released. Ending the mixtape with Heaven or Las Vegas meant that The Weeknd’s actions with and without Valerie were a result of his fatherless childhood, making him push anyone away. That meaning behind Thursday doesn’t change when Valerie is added to the track list, it just means that both want the toxic relationship back. The Zone (feat. Drake) was the first feature The Weeknd had on any of his work, the video for it was released in November of 2012. Rolling Stone had also received a video in October of 2012. Both were directed by The Weeknd and reflect the two different aspects of Thursday. The Zone has Valerie living it up in the House of Balloons. And Rolling Stone has The Weeknd doing a photoshoot for Trilogy, reflective of the song itself. Fun Fact— the female voice heard in Lonely Star is The Weeknd’s, he pitched his voice to make it sound like a woman’s.
Laisse tomber les filles. Un jour c'est toi qu'on laissera. [Leave the girls alone. One day it’ll be you they will leave.] (Montreal)
Out of a dark introductory into the early life of The Weeknd, Echoes of Silence is the darkest work of his Trilogy. Let’s be honest the story here isn’t entirely ethical at times but makes for one hell of a mixtape. Similar to Thursday, Echoes of Silence follows a storyline. After accumulating success, The Weeknd gains the attention of various women. There was this one woman (D.D.) who he liked but she initially rejected him (Montreal). The woman came back to him for his fame status and evidently fell in love with him (Outside), but now that he’s got the upper hand he treats him like a groupie (XO/The Host) and lets... bad things happen to her; she’s gotta pass a test before she can get with him. This test is either drugs or his crew (Initiation). He ultimately tells this woman that he’s not exactly longterm-relationship material, perhaps because her love is temporary (Same Old Song), because he’s Next. With the end of Echoes of Silence (originally ending on the title track) the listener is left to wonder why The Weeknd left her if he’d simply want her to stay. As a side note— Initiation should not be condoned. It remains true that The Weeknd is a songwriter and the progression of time has changed perspectives. But a song that makes such suggestions as Initiation should not be ethically/morally claimed or celebrated. The mixtape follows The Weeknd’s lifestyle after he’s gained all this success, he’s still the same person but now he’s gotten everything he wanted. Some tracks such as The Fall continue to emphasize his journey into stardom and his acceptance of fame being temporary. With the added Till Dawn (Here Comes The Sun), The Weeknd acknowledges the changes in his life, realizing that the old lifestyle is no longer there for him or his past lovers. Echoes of Silence is known as an underrated gem of The Weeknd’s discography, it’s well received by fans and critically acclaimed but often brushed under the rug in discussion of his work. A lot of fans and casual listeners play the mixtapes through Trilogy rather than their respective albums. This often leads to people not playing EoS either at all or only the first few tracks, this is predominantly due to the nature of the compilation being nearly three hours long. Fun fact— D.D. is a cover of Michael Jackson’s iconic Dirty Diana. Fans have named the woman in Echoes of Silence Diana because of this track. Various theories argue that the mixtape itself is based on the Dirty Diana itself with exaggerations of the truth, or whether or not it’s a story The Weeknd crafted based on the song.
Trilogy is a compilation of The Weeknd’s mixtapes, House of Balloons, Thursday, and Echoes of Silence. These three mixtapes were released 3-4 months apart from one another for free digital download in 2011, they gained quite a lot of attention from various industry executives. Prior to the release of Trilogy, The Weeknd featured on Drake’s Take Care with Crew Love. The song was Abel’s first exposure to a Rap crowd/Rap fans, more people began listening to his music after the release of Take Care. The Weeknd then featured on Wiz Khalifa’s Remember You, which served as the second single off Wiz Khalifa’s O.N.I.F.C. Following those two releases, The Weeknd released Wicked Games as the first single off Trilogy. Trilogy was formed after The Weeknd came under Republic Records’ management. The compilation album reached a debut/peak position of 4 on the Billboard 200 while reaching number one on the US Top R&B/Hip-Hop Albums chart. It’s a well received album with the highlight said to be House of Balloons, which arguably went on to influence various sorts of R&B music of the 2010s. Videos for Trilogy
I went from starin' at the same four walls for 21 years. To seein' the whole world in just 12 months. (Kiss Land)
Kiss Land is based on The Weeknd’s tour life. Visiting unfamiliar places gave Abel horror movie vibes. A guy who used to own the city (Toronto) he lived in is now a small fish in the ocean of the entire world. The Weeknd’s first studio album was a great introduction into the sound he would soon get well acquainted with. While continuing the R&B sound with the essence of Dark Wave, the album explores emptiness and regret throughout the lyrics—or what pop fans could categorize as dark pop—. The Japanese aesthetic used for various videos and the single covers/booklet reflects the themes of feeling overwhelmed by such a loud world that there’s no point in being if you don’t belong. The album explores the real-world and the women in it as well as regrets regarding past actions, namely letting go of women who could’ve been the one in Adaptation. The Weeknd attempts to find that satisfaction in other women and past lovers, but accidentally falls for a sex worker in Belong To The World. With Wanderlust he accepts and expresses that love in the modern world isn’t entirely possible. While continuing to tour the world he enjoys these new experiences with XO (Live For feat. Drake), as well as the new women in his life (Kiss Land). And when he’s back home, he accepts the loss of the relationship he cherished. Kiss Land debuted and peaked at number two on the Billboard 200. It was fairly acclaimed but gained a massive cult following. There were four videos for made for the album, the title track, Belong To the World, Live For (feat. Drake), and Pretty. Those four songs received interesting visuals that kept up with their respective themes while Belong To the World/Kiss Land got visuals that matched the aesthetic of the album. To this day fans ask Abel for a part two to the horror-movie-inspired album after he said it’s the only album he would have a sequel for. Videos for Kiss Land Fun Fact— The video for Kiss Land on YouTube is an extremely edited version of the actual video shot for the song. The directors cut further explores the erotic-horror themes if the album.
Driving by the streets we used to walk through like a triumph. (King of the Fall)
These next few song were released between the Kiss Land and Beauty Behind the Madness era. Some fans would classify them as part of the Beauty Behind the Madness era—I’d say the same tbh—but they stand apart on the basis of success and acclaim. It’s a transition between The Weeknd being an underrated R&B musician to being a mainstream artist with massive recognition and appreciation. The first of these four songs is King of the Fall. A fan favourite and a standout in The Weeknd’s discography. This is one of The Weeknd’s few Rap tracks, it gained a lot of attention within the Rap sphere. It was the way in which XO would announce that they’ve made it, little did they know that this was just the start. Prior to the release of Beauty Behind the Madness (BBTM), The Weeknd gained mainstream attention. The Weeknd’s exposure to mainstream music was uphill, it wasn’t overnight. The first taste of BBTM came from Often, a song that reflected the themes of sex that Abel was known for. The track was released more than a year before BBTM’s release and had made it onto the trackless unlike King of the Fall. Slowly but surely The Weeknd gained exposure, his main sources of exposure were through a collaboration and a soundtrack. Most pop fans heard about The Weeknd through his hit collaboration with Ariana Grande, Love Me Harder. The collab was made through Republic when The Weeknd said he wanted more than what he had gotten through Kiss Land. Ariana and Abel had formed a real bond cough The Hills cough, their bond assisted the song in becoming a memorable hit for both artists. Love Me Harder was a top ten hit on the Billboard Hot 100. Later that year, The Weeknd was featured on the Fifty Shades of Grey soundtrack with Earned It, as well as Where You Belong. Earned It became a massive hit peaking at 3 on the Billboard Hot 100 and receiving an Oscar nomination for The Weeknd; a massive milestone for XO. Earned It kept up with Abel’s signature lyrics but the production differed heavily from the sort of R&B he was known for. Videos from that era
I'm that ***** with the hair singin' 'bout poppin' pills, fuckin' bitches, livin' life so trill. (Tell Your Friends)
Following the success of Love Me Harder and Earned It, the Beauty Behind the Madness era began with The Hills. This was The Weeknd’s first number one on the Billboard Hot 100. Along with the video, The Hills became an addictive classic. The production and lyrics mirror a mature version of the sound that was originally found on Trilogy. It was truly in keeping with The Weeknd’s character, the only difference was his haircut. Next came Can’t Feel My Face, a Max Martin production that differed greatly from anything The Weeknd put out in the past. In past songs, Abel had expressed his fear of losing his following if he went mainstream simultaneously asking his fans if they’d stay. He repeats that sentiment in the Can’t Feel My Face video. The sound has changed, the lyrics stay the same but now he’s a pop-star. The song became a hit as it reached number one on the Billboard Hot 100. With this massive bop previous fans still stayed, The Weeknd becoming a pop singer didn’t at all alter his image or sound; he mastered it. In The Night and Acquainted were released as singles on the same day, the were the only singles to come after the release of Beauty Behind The Madness. The former received a music video treatment that followed the theme of the song itself while also starring Abel’s girlfriend at the time, Bella Hadid. Acquainted was robbed of a video even though Abel had shown off the fact that a video was in development; the song kept in the tone of The Weeknd’s work prior to BBTM. Beauty Behind the Madness captures a Hollywood-based reality that The Weeknd came to understand: the dark aspects of your life will continue to follow you wherever you are. Real Life, Losers (feat. Labrinth), Tell Your Friends, Dark Times (feat. Ed Sheeran), and Prisoner (feat. Lana Del Rey) all capture a nihilistic view of a dream achieved. Most of the videos of Beauty Behind The Madness have a mysterious white man. He’s featured in The Hills, Can’t Feel My Face, and Tell Your Friends. That man represents the devil. Throughout his journey in those videos, (The Hills) Abel runs into the devil after his car crash, (Can’t Feel My Face) he’s at the club then lights him on fire. The significance behind the fire could be selling his soul to the devil, BBTM is about Hollywood and a popular Hollywood myth is that celebrities sell their souls to the devil in exchange for fame. So in the Can’t Feel My Face video, Abel changes his sound to Pop (from R&B) thus leaving his signature sound in order to become famous, everyone starts enjoying his music once he’s sold his soul. Then we see The Weeknd burying himself in Tell Your Friends, perhaps leaving the old Abel behind after the deal with the devil. However, instead of thanking the devil, Abel takes his revenge and shoots him. But wait, there’s more! The album trailer for BBTM features the devil burning a billboard with The Weeknd’s face on it, revealing Beauty Behind The Madness. HOWEVER, the final cut for the video features the devil being arrested while The Weeknd watches. This is a more realistic form of karma that the devil gets. Videos for BBTM
If I could, I'd trade it all, trade it for a halo. And she said that she'll pray for me, I said, "It's too late for me.” (Ordinary Life)
After the massive success of Beauty Behind the Madness, there was a lot of hype around what The Weeknd would do next; evidently he decided to explore Pop. The fandom he had gained wasn’t entirely based in the Pop sphere, his fans consisted of general Rap fans, but Starboy attracted the Pop audience. Initially, most of his older fans couldn’t get behind Starboy, it differed greatly from the previous sound. It was crazy to think that the guy who made Trilogy managed to make such a Pop-centric album. But this was Abel expressing his versatility. Since this is where most pop fans found out about Abel’s work and became fans I won’t talk too much about the singles, rather more about the album itself. His work with Daft Punk cemented this album in an efficient mix between Pop and R&B, where Beauty Behind the Madness was more R&B with Pop, Starboy was considered Pop with R&B. Beyond the genres, Starboy explores two evident themes. One being his life with fame and recognition. The next being his love life in Hollywood, this aspect of the album came from his relationship with Bella Hadid which ended after the release of the album. The cross became the symbol for that era and appeared in the album’s photoshoot as well as the videos. There was never any conclusive word on the use of the cross but there are various theories about it, something to note is that Abel was raised Christian, it could perhaps be a reflection of his past. The cross he uses to destroy his accolades (Starboy video) is assisting him rather than something that’s holding him back. Abel’s upbringing was rough but now he’s celebrating it rather than feeling bad for himself. The cross continues to come up in the Party Monster video, this time it’s in the party house he’s making his way through. Then it shows up in the video for Reminder, this time in the form of his merch, the people wearing it are perhaps representative of his fans. Then we see it in the False Alarm video, both Abel and the girl are wearing it; the notable thing being that Abel holds his cross up before dying. Then in the brilliant video for Secrets, after giving up on the girl he’s with he leaves the building to find a giant cross. And finally in the I Feel It Coming video, The Weeknd sports a shiny cross necklace, and Daft Punk find it years and years after Abel froze. The videos tell us that the cross is an evident piece of his story. This could mean that his past will always be with him, no matter what sort of fame he’s experiencing he’ll always be who he once was. Also, I’m gonna take this moment to once again the genius that is the Secrets (both the song and the video). Yes it’s my favourite song/video off of Starboy but it’s so underrated. Videos for Starboy, Secrets video bottom right Fun Fact— Most demos of the tracks on Starboy weren’t as pop as they became, they started off R&B but became pop after production.
They said our love is just a game, I don't care what they say. But I'ma drink the pain away, I'll be back to my old ways. (Privilege)
Oof (but in a good way, this whole thing is a bop). For this one I’m gonna talk extensively about The Weeknd’s relationships, which personally feels really invasive but it’s but it’s essential when talking about these sad boy anthems. Beyond that I’d just like to state that though they are part of the narrative both Bella Hadid and Selena Gomez deserve respect/privacy. So when it comes to Pop music fans I think it’s safe to say that we all know a lot about this one. My Dear Melancholy (MDM) came after the very public relationship of The Weeknd and Selena Gomez. However it’s not just about Selena, some songs reflect his relationship with Bella Hadid (whom he got back with a month after MDM’s release). My Dear Melancholy consists with The Weeknd’s exploration/mastery of merging Pop and R&B together. The EP was praised by fans for its lyrics and production, many went on to theorize that it was his most personal project since House of Balloons. The EP was the shortest album to reach number one on the Billboard 200. My Dear Melancholy and fan conspiracies; name a better duo. The first theory being that the EP is entirely about Selena Gomez which wasn’t too much of a mystery since the lyric “I almost cut a piece of myself for your life” exists. Not only did MDM come after Abel’s relationship with Selena Gomez but also after his relationship with Bella Hadid. As far as fans were aware those two relationships were the most important relationships Abel had ever been in. In theory, the songs about Bella and Selena can be categorized. Call Out My Name, Try Me, and Privilege are likely about Selena. Wasted Times, and Hurt You are likely about Bella. Leaving I Was Never There to act as an introspective look into The Weeknd’s life, basically making him hop back on his vices for comfort. Another popular theory was that My Dear Melancholy was the first of another trilogy. This rumour was widely believed due to the comma at the end of the title on the album cover. But the fans soon gained a real reason to believe this theory, since the CEO of XO (the record label), Sal had liked an Instagram post that featured the cover and alleged date. Since Trilogy is a fan favourite this conspiracy spread like wild fire, so much so that fake titles and covers were made. The name of this trilogy would be: (1)My Dear Melancholy, (2)We’re Alone Together, (3)Abel. Only one song served as a single for the EP. Call Out My Name was released nearly two months prior to the actual release of the album, it debuted/peaked at number four on the Billboard Hot 100. The mysterious video captures The Weeknd in various atmospheric places that reflect the tone of the EP, a haunting yet unexplained reality that the listener is to reflect on. From the cover, to the music, to the video, to lyrics, My Dear Melancholy is an introspective reflection of heartbreak. Call out my name video
After Hours comes after success but references two lows in The Weeknd’s life. The album welcomes darkness and leads the listener towards a dead-end. The Weeknd’s past two albums (Beauty Behind The Madness and Starboy) ended on hopeful notes, they left the listener with a sense of hope but all hope his lost with After Hours. Fans compare After Hours to House of Balloons—a rare occurrence considering House of Balloons’ acclaim—arguing that both albums are on the same level. Debate continues on whether or not both albums are on the same caliber. The belief that After Hours stems from reality does a lot to help its side of the argument. The era began with Mercedes-Benz commercial that featured Blinding Lights, that was our first taste of the everlasting bop. Heartless was premiered on an episode of Memento Mori hours before its release on the 27 of November (2019), Blinding Lights was released two days later. Both videos were as brain melting as promised and the served as the tip of the iceberg. After Hours was released nine days after COVID-19 was declared a pandemic, there was a massive risk in releasing an album that would not have a lot of promotion after it’s release (other than magazine coverage). There was no telling whether or not people would pay attention to the album during the height of the fear surrounding the pandemic, but it was a massive success. After Hours debuted at number one on the Billboard 200, with singles Heartless and Blinding Lights topping the Billboard Hot 100. The album is layered with haunting productions that remains predominantly R&B but dives deep into Pop with some of the tracks. Max Martin produced the massive hit Blinding Lights as well as In Your Eyes, Save Your Tears, Hardest to Love, and Scared to Live which samples Elton John’s Your Song. Other notable producers include Metro Boomin who worked on the hit Heartless as well as Escape from LA, Faith, and Until I Bleed Out. With Kevin Parker on the interlude Repeat After Me. Beyond the production are the narrative driven lyrics. In theory the album references two significant events in Abel’s life, his second breakup with Bella Hadid and his arrest in Las Vegas. The latter was due to his misbehaviour; in January 2015 he punched a cop in Vegas, lmao. Which means that After Hours is a recollection of The Weeknd’s first few years in LA. He merges the concept of his breakup with the idea of being an upcoming star, feeling free in the city of lights all while diving deep into the meaninglessness of those lights. While After Hours starts with loneliness and a second chance it leads up to Abel returning to his vices of lust. In Alone Again his loneliness caught up to him and he’s asking for a second chance. He acknowledges his mistakes and situation in Too Late/Hardest to Love, in Scared to Live his ex then returns to him for a second time. He remembers his past ways in Snowchild and the way in which it lead to better days, but where do you go after such highs? In Escape From LA he faces the superficial reality of Hollywood, glad that he got that he got back with his ex, while continuing to question if it’s worth it. But he fucks up the second chance when she pulls up to the studio. Who is she? Much like the other mysteries surrounding The Weeknd’s music, we may never know. Is it all more of The Weeknd’s songwriting ability or is it driven by reality? Fans found a merge between the two to be more accurate, After Hours is about heartbreak and a return to the vices that held The Weeknd back. Heartless is when The Weeknd is once again back to his ways, he may have been in a serious relationship but after throwing that away he spirals back to the way he once was. It’s sad but it’s one hell of a song. Speaking of brilliant songs, Faith is when Abel admits that he’s back on his vices, he states that he needs his ex back with him till the end; he’s back to self-loathing. So when he says he’s blinded by the lights, there’s two meanings to it. The Faith outro tells us that he’s in a car with flashing lights, a cop car (as confirmed by Abel) to be exact. Then Blinding Lights tells us that while he’s watching the bright lights of Vegas pass him by he calls out for the girl that he regrets losing. That is the peak of the After Hours narrative. He’s behaving badly over the loss of the girl he loved and is now at the worst position trying to find her and gain her trust for a third time. Following Blinding Lights is In Your Eyes, this is where The Weeknd vows not to judge her; he can see right through her but will never do anything to make her upset. Does this mean their back together? Not exactly. Save Your Tears details a sort of moving-on that The Weeknd isn’t ready for but tries to help her move on, blind to his own inability to move on. Does it work? Not really. Repeat After Me (Interlude) shows that he’s still trying to convince himself that he’s unfazed by the loss of a meaningful relationship. Then you hear a true masterpiece. The title track is a spiral into true regret and an apology for his actions, he admits that his ex girlfriend is the only reason he lives. In a dark lonely city she’s the only one keeping him sane. But his pleas fail, Until I Bleed Out is when The Weeknd no longer wants her in his life so much so that he wants to erase his memory of anything related to her. The bonus tracks then echo the final sentiment. It’s one sad ass album, ain’t it. But here’s where the Red Suit Character comes in. Shoutout to the makeup department The album isn’t the only narrative to follow with After Hours. The videos for the album follow their own sort of narrative. The story follows an unnamed guy that goes by “red suit character” according to The Weeknd. There’s a lot of confusion and endless theories surrounding this character’s story, after The Weeknd confirmed that it’s about a decent into Hollywood culture it makes more sense… kind of. I’m gonna discuss the storyline without talking about the movies that have influenced it, this way the focus remains on the character. The order of these videos is Heartless / Blinding Lights / Blinding Lights (Live on Kimmel)* / After Hours short film / In Your Eyes / Until I Bleed Out / Snowchild / Too Late / Live at AMAs* / Save Your Tears *Though all live performances could count as part of the narrative, these one relate directly with the videos that follow. He’s is first seen in Vegas with Metro Boomin (Heartless), intoxicated on various substances. He dives deeper into his high until he licks a frog, after that he faces the true effects of this high. He’s frightened by the result and runs far away from Vegas. (Blinding Lights) He’s then found in LA, where he’s dancing in the street, hypnotized by the singer, beat up by guards, and races past all those bright lights in his Benz. Ultimately realizing the shallowness of the Los Angeles fantasy. (Blinding Lights Live on Kimmel) We then find him performing Blinding Lights live, while he attempts to find more reason in within the madness city; he couldn’t find it on the streets so he goes to the stage. (After Hours short film) Even then there’s no meaning to anything in the city, he mindlessly wanders into the depth of the subway where he’s dragged by the reality of it all and ends up possessed. (In Your Eyes) After being possessed he chases the woman whose boyfriend he just murdered, she runs into a club falls deeper into the After Hours fantasy, in a successful attempt to defend herself she beheads the red suit character and dances all over LA with his head, iconic behaviour. (Until I Bleed Out) Then in an ethereal dreamscape, red suit character finds himself in a House of Balloons. He’s trying to escape, but the people there keep pulling him in; he’s getting higher while observing Glass Table Girls. He spirals into the antarctic, the other side of the world. From Heatless to this point in his story, his vices lead him back to the lowest point in Abel’s life. Is it Hell, Heaven or Las Vegas? (Snowchild) He relives his career up until the point where his story began. Considering he’s dead, his life basically flashed before his eyes. (Too Late) LA girls find the red suit character’s head and live their best life. They wanna have sex with him so they find the best boy parts by calling up a stripper who could be the body. The stitch the head up with the body and do what they want. But now he’s brought back to life. (Live at AMAs) He’s had work done… He went in to get his nose fixed and the doctor said “you sure that’s all you want?” The red suit character’s face is healing while he tries to celebrate his life on top of a bridge. (Save Your Tears) Surrounded by a masked cult he debut’s his new face. Do they like it? Are they impressed? Not instantly, their masks translate no expression so how’s he to know? Is any of this worth it? Nope red suit character continues to die inside. He finds a maskless girl in the crowd, she’s lively unlike the rest; but even then, nothing on the inside nothing on the outside. He wants death again, somehow a second chance with this city is still pointless. He tries to kill himself via the girl and himself but it’s all a facade; theatrics. His story continues but that’s all we know so far. The videos make a lot of film references. This post by explain these references very well, as well as past album references here (part one) and here (part two). After Hours is inspired by a lot of movies, since Abel is in fact a cinephile. The main movies that inspired the aesthetic and storytelling are believed to be Fear and Loathing in Las Vegas (1998), Casino (1995), Joker (2019), Uncut Gems (2020), and After Hours (1985). The album tells two sad narratives but remains one of The Weeknd’s best works yet. He’s expanded his videography and enhanced the interest of people who casually enjoy his music and of course his fans. But the era isn’t over, by the time this is posted his Super Bowl Halftime show is yet to happen. And it’ll continue the red suit character’s story. Videos for After Hours (so far) Fun Fact—The Heartless video features a reference to Thursday. When he’s trying to run from Vegas, a sign behind him flashes “Heartless / Heaven or Las Vegas.” This could be a reference to Abel running from his past, after all Heartless is about him returning to his vices.
END.
Thank you for reading this, again, I didn’t realize it would end up being this long. But I hope this this served as a nice refresher for any fans who wanted to revisit Abel’s work before the Super Bowl. And I really hope that anyone interested in getting into his music finds this helpful. Once again, the theories/interpretations mentioned aren’t conclusive, they’re widely based on fan discussion/mutual interpretation. Due to the character limit I couldn’t add too links to the albums, so here are some artist links. Apple Music | Spotify | YouTube | The Weeknd’s Shop | Tidal | Genius
Playboy going public: Porn, Gambling, and Cannabis
NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY. https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1. https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%) NEW INFO 2 Here is the full webinar. https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866 NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx Playboy going public: Porn, Gambling, and Cannabis !!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should. In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase. Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below: https://www.playboy.com/ https://www.playboytv.com/ https://www.playboyplus.com/ https://www.iplayboy.com/ Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success. “Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.” https://www.scientificgames.com/ https://www.microgaming.co.uk/ “This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.” https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/ As per their SEC filing: “Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.” https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1 They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon. https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again: https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea “Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.” “According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently: https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress. Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait. https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/ Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video: https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05 Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing: “For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.” “In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.” “In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.” “In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.” They are profitable across all three of their current business segments. “Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.” https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders). https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world. "Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.” Also in the SEC filing, the Time Frame: “As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn. The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :( He should be fine with the 16 million PLBY shares he's going to have though :) Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw. I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets. https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003 Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this: “Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy. “Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.” https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative. https://www.secform4.com/insider-trading/1832415.htm https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html Y’all like that China money? “Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.” Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.” https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose. I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future. https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing. https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing “Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.” “Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.” Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong. Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will. Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way. Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains. TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here: WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf Or here: https://www.mcacquisition.com/investor-relations/default.aspx Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.” STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon. Position: 5000 shares. I will buy short, medium, and long-dated calls once available.
<46% area ER and urgent care visits were adults (age 18-44) for flu symptoms. Influenza A is the dominant strain. ------- Total Hospitalized: 9394*, ⬆️53 from 9341 (2/9)
ICU: 3470, ⬆️24 from 3446 (2/9)
Intubated: 1757, ⬆️11 from 1746 (2/9)
Deceased while hospitalized: 2928, ⬆️24 from 2904 (2/9)
*Hospitalized excludes deaths ------- Total Deaths: 3525, ⬆️16 from 3509 (2/9) (2240 with underlying medical conditions) Not mutually exclusive conditions:
Hypertension 1426⬆️
Immunocompromised 113
Chronic Heart Disease 685⬆️
Chronic Liver Disease 75⬆️
Chronic Kidney Disease 482⬆️
Diabetes 1052⬆️
Neurologic/Neurodevelopmental 273⬆️
Chronic Lung Disease 533⬆️
Historically Healthy 217
Other 830⬆️
------- Positive Results Age Range Breakdown:
0-4 4614⬆️13 2.10%
5-17 20958⬆️73 9.52%
18-24 27920⬆️72 12.70%
25-49 100820⬆️240 45.80%
50-64 42512⬆️120 19.30%
65+ 23328⬆️84 10.60%
Unknown 52 0.02%
MIS-C Cases 48⬆️2 ------- School Cases (2/10) Total: 836; Past 2wks: 80
Staff 458; 34
Students 378; 46
Public: 463; 36
Staff 321; 23
Students 142; 13
Private: 373; 44
Staff 137; 11
Students 236; 33
------- Hospitalized Age Range Breakdown:
0-4 69 0.60%
5-17 131⬆️2 1.10%
18-24 284⬆️3 2.30%
25-49 2898⬆️9 23.50%
50-64 3398⬆️18 27.60%
65+ 5540⬆️45 45.00%
Unknown 2 0.00%
------- Deaths Age Range Breakdown:
0-4 0 0.00%
5-17 3 0.10%
18-24 6 0.20%
25-49 234⬆️1 6.60%
50-64 678⬆️4 19.20%
65+ 2604⬆️11 73.90%
Test result average turnaround time is 24- to 48-hours with UMC/SNHD sites. CVS is averaging 2 to 3+ days. ------- Expect weekend delay in case reports. "Daily case counts reflect newly reported cases and may represent cases that were tested in the preceding days, which could significantly impact the count on days when a relatively large number of laboratory reports arrive in one day." SNHD confirmed they are not counting COVID-19 antibody positives into their COVID-19 positive case counts. Majority of information is pulled from Southern Nevada Health District's COVID-19 dashboard and historical reports. Our positives are under 1000/day, our recovery rate remains high (90+% range), our hospitalizations remain steady (under 500). SNHD dashboard has new "Place of Possible Exposure" tab, listing cumulative and last 30 days cases in establishments. Top 10 Places of Possible Exposure (Last 30 days)
Other (3643)
Food establishment (2178)
Work (1599)
Grocery store (1534)
Hotel/Motel (1120)
Medical Facility (1120)
Casino (824)
School (383)
Air travel (312)
General store/shop (271)
Nevada Hospital Association 2/8 report states: Hospitalizations improved over the weekend. Case counts are below last week's peak. All trajectories are in decline. Hospital capacity are within capable occupancy rates. PPE, supplies, and equipment are in good conditions. Majority of hospitalized CV19+ are in the 50+ age groups. Protect our vulnerable and continue to practice good hygiene habits, including wearing a mask to prevent asymptomatic spread as mandated by Governor Sisolak (onus is on businesses, which we want to keep open, but Metro will not enforce it; OSHA is responsible for mask enforcement by fining the business). To report a non-compliant business through the state, call (702) 486-9020. Doctors are doing convalescent plasma therapy treatments and are seeking plasma donors to help those in need. One plasma donation can help five patients. Blood donors can get the antibodies testing done for free through Vitalant. 54 therapeutics are still underway to treat COVID-19 worldwide. US FDA emergency use authorized treatments are: Remdesivir, Dexamethaaone, Regeneron's antibody cocktail (REGEN-COV2), and Eli Lilly's antibody treatment: baricitinib - a combination of Veklury and the JAK inhibitor Olumiant. Nevada is approved for the 24-hour test procedure. FDA approved a 30-minute and a 5-minute testing procedures. UNLV provides the main walk-in COVID-19 testing services. The first at-home testing kit was FDA approved on 5/15/2020. If you live within a 1-mile range of the Wal-Mart on Craig Rd, you qualify for a drone-delivered test kit to your front or back door. This is while supplies last, if anyone has info that they stopped providing this, let me know. Some testing sites require an appointment; some may need to be scheduled by your primary care physician or another authorized provider. City Serve coordinates testing sites throughout the valley. Testing is only on Saturdays. Schedule a no-cost test here: https://cityservelv.org/ UMC, E7 Health and local laboratories are able to conduct FDA approved antibodies testing. Cost is normally $149+, but your insurance may reimburse you for the test. Check your coverage first. Vitalant/Universal Blood Services will do a free antibody test for any eligible donors. UMC is able to process 4,000 tests per day. It is encouraged for anyone to be tested. Symptoms are no longer required. Appointment is preferred, walk-up testing is available. UMC's testing sites are inside Stan Fulton Building and Cashman Field Center. They can do 1,200 tests per day, Tues-Sat 8am to 4pm. No symptoms, insurance, or citizenship required for testing; starting 1/11 requesting insurance coverage. Schedule an appointment online through UMC's website (www.umcsn.com). Sites are walk-in, appointment or walk-up. Both sites now use the self-nasal swab test kits. Families can be tested as one household together. UMC's COVID-19 test guidelines:
After positive test, no follow-up test is needed after 7-day isolation period asymptomatic; or 10-day with symptoms and no fever after 24 hours.
If employer requires a negative test in order for employee to return to work, then employer provides the test
Guidelines are to save test kits for those exhibiting symptoms. See all testing locations on the SNHD website. All CVS pharmacy drive-thru locations can also testing, no cost should be associated. Validate with your insurance. If no insurance, there should be no charge. Requires an appointment. FDA officially grants emergency-use authorization of the Pfizer-BioNTech vaccine (12/11/2020). Distribution of vaccine began (12/14/2020). The first vaccine was tested 3/16/2020. More than 160 vaccine prototypes are being tested. Clinical trials of the vaccine were administered. Phase 1 & 2 of trial vaccines completed with positive antibody results. Phase 3 clinical trials started with 30k volunteers; test size of 3k vaccine trials in the UK have completed. Africa started their vaccine trials on 06/24/2020. Of the 100+ vaccines submitted, 22 have made the cut to go through testing and final FDA approval phases (5/15/2020 briefing). The front runner vaccine conducted human trails (Phase 3 aka final stage). AstraZeneca has prepared to produce 2 billion doses. Pfizer claims their vaccine is more than 95% effective. Moderna vaccine claims about 94.5% effective. Oxford/AstraZeneca vaccine is 70% to 90% effective based on dosage program (single dose versus duo dose). US government has been working with four vaccine manufacturers who have completed final phases of vaccine trials, all prepared for massive vaccine output. Vaccine distribution has been revised two "lanes" for vaccination: Healthcare front line/essential workers and general population, with emphasis on health conditions. NV CV19 vaccine playbook v3.pdf To sign up for vaccine notification when you're eligible: NV CV19 Vaccine Interest Form. More info on where to get the vaccine. Total doses administered: 366,333 (2/10)
1st dose stage: 291,370
2nd dose stage: 73,088
Total doses received to distribute: 521,200 Source Cashman Center and Las Vegas Convention Center are prepared to become vaccine mega centers, to distribute 40k to 45k shots per week (about 4k per day per site). Regional vaccine pop-up sites will be throughout the valley to provide access to those wanting the vaccine. Visit SNHD site for eligibility and to book your appointment online. Seniors who need assistance scheduling for their COVID-19 vaccine, call 1-800-401-0946, 8am to 8pm, 7 days a week. Las Vegas Convention Center will be the main 2nd dose distribution center starting Tues., Feb. 2nd. Open Tues-Sat, Central Hall, for both Moderna & Pfizer. If you didn't receive a notification to get your 2nd dose, call (702) 759-0850 to make your 2nd dose appointment. UMC's vaccine mega center will be at Encore, near the parking lot of their convention center area. They are prepared to distribute hundred per day according to the state guidelines. Appointment is required. North Las Vegas residents 70 and older can visit VaxNLV.com to fill out a simple intake form to enroll for vaccinations. Enrollment for these seniors will be open until Friday evening. Immediately after, the City will begin pre-enrollment for the general public. Seniors ages 70 or older who would like a vaccine may also call (702) 342-8417 for additional assistance, though wait times may be significantly longer than using the online, mobile-friendly platform. Remain mindful to give our medical community the ability to focus on those in need of their expertise to survive and combat the virus. For Nevada COVID-19 metrics, with historical spreadsheet and graph data, visit: The Nevada Independent Coronavirus Tracking or check out the link in our side bar.
26 Capital Corp (ADERU) is a new at-NAV SPAC with world-leading online gambling expertise - worth a bet
EDIT - one week after i posted this, Britain's most successful hedge fund manager Michael Platt has taken a 6.5% stake tl;dr At-NAV new SPAC with world-leading expertise in online gambling. Worth a bet on potential to be next DKNG on the hype train
+++++++ Hi all - have had a lot of great tips from this sub. Hopefully this pays some of you back. I have been watching and researching this since 23 December when it first filed S1, awaiting the units to be listed - they are available today trading as ADERU Positions - 500 units @ 10.42 to start. Will be monitoring and building position below $15, especially if attention starts to build ahead of units and warrants splitting and shares coming available to Robinhood. (My other SPAC positions are OPEN, IPO-E-F, PSTH, FUSE, PIPP, ACTC, CCIV and DMYD, 100 to 1000 shares each mostly around NAV and numerous warrants and options around these.) As ever, this is not investment advice and do your own research +++++++
26 Capital Acquisition Corp or ADER is a 240m SPAC with usual terms - 10$ units, 1/2 warrants. Seeking a merger in "gaming and gaming technology, branded consumer, lodging and entertainment, and Internet commerce sectors". I think this is highly worth a play on the online gambling hype if you can get in at near NAV, based entirely on the management which is unbeatable in its knowledge of the gambling industry
CEO Jason Ader has held director level positions at Las Vegas Sands Corp. ($42bn one of biggest casino groups in world), IGT (£3.72bn multinational gambling firm specialised in software and slot machines) and Playtech (£1.4bn multinational gambling software firm) Before starting his own fund in 2013 he was regularly ranked Wall Street's top analyst on the gambling and leisure sector His fund, Spring Owl Capital, is a small activist fund focused on gambling and leisure. They are probably most famous for ousting the CEO of Viacom in 2016 and a crusade against Yahoo CEO Marissa Meyer in 2015. Ader knows the gambling - and online gambling - industry inside out. He drove bWin to a £1.1bn takeover by gambling giant GVC (now Entain) in 2016, and has been driving similar change and demands for improvement at board level at Playtech The fund mostly manages money for a select group of wealthy families, which could be a positive sign for the SPAC (although I don't know how much skin in the SPAC the fund has, if any) Here is a video of Ader from November talking about how he's excited about SPACs. He talks about how he has been advising certain States about legalising sports betting and how to maximise value and liquidity by linking up with European companies in the space (Playtech e.g.??). Ader is extremely bullish on US legalising online casino and more sports betting options, accelerated by need for revenue because of pandemic
Rafi Ashkenazi One of the most highly respected names in the online gambling world, including COO and CEO positions at major online gambling firms such as Playtech and Stars Group (a world leader in online poker and casino). At Stars he led the $4.7bn takeover of Sky Betting to create the world's largest publicly listed online betting firm in 2018. Most recently he led the £10bn merger between Flutter (biggest gambling company in world by revenue, market cap £26bn), and Stars Group (Ader also involved). Also has connections into the booming Israel tech space which is interesting
Joseph Kaminkow Special Advisor to the Chief Product Officer at Aristocrat, a leading gambling software provider and games publisher, previously Vice President of Game Design at Zynga Inc. This guy is a former video game / pinball designer who is credited with revolutionising the slots industry after moving into gambling software from video games in 1999. Regarded as a "legend" and "hall of famer" in this niche. At Zynga he designed so-called 'social casino games' which don't involve real-money gambling but are otherwise basically gambling apps (revenue from microtransactions etc). 130 patents on gambling/gaming design inventions
Greg Lyss This is a very interesting but extremely low profile person. He was Bill Ackman a.k.a SPACman's right hand man at Gotham Capital. Ackman respected him so much that when Ackman set up a personal hedge fund to invest the Ackman family's money, he put Lyss in charge of it. To repeat - Bill Ackman thinks this guy is such a good investor and trustworthy that he put him in charge of investing his family's money. Don't know anything more about him, but I like this association with Ackman, which suggests to me some integrity around management of this SPAC, especially as the gambling world can be very murky. The other member of the team is the CFO of SpringOwl with 20+ years' hedge fund experience and not notable (although clearly competent)
Thesis / potential targets Based on the above experience and many public comments by Ader over the past year, I would be very surprised if ADER is not looking to merge with an online gambling technology provider / existing online betting website / social casino app / possibly a supporting technology provider They are activist inventors, and specifically say in the IPO prospectus that they could look for businesses that can benefit from turnaround or are not being run well. I speculate that their deep knowledge of the European / global online gambling industry means they have a target in mind that they think would benefit from their expertise and US liberalisation of gambling legislation.
1) Ader believes the listing of UK-listed gambling companies in US is immediately big in terms of market cap because of the premium on online gambling stocks in US. He has pitched DraftKings to takeover Playtech and called on Playtech to spin off non-core business. This makes me wonder if he would spin off some element of Playtech to list in US to cash in on gambling hype. This might be Finalto.com / TradeTech which is an online financial platform owned by Playtech. Playtech has been trying to sell this for 200 - 240m since August so it fits. This company provides liquidity and trading to brokerages and runs markets.com a trading site. I wouldn't be that excited although apparently the business has been booming during COVID and there could be a decent pop just on fintech hype.
2) This could be a 'picks and shovel' type data/B2B betting software play a la DMYD, or something like e.g. Israel based CRM software Optimove which works with some of biggest online gambling cos and has links to Ashkenazi. This would be interesting but probably not a huge pop
3) Possibly - given Ader's links to Sands - an online gambling tie-up with one of the big Vegas casinos who are desperate to get into the online betting space (see MGM's attempt to buy Entain for $8bn last week). Interestingly, Sands' owner Sheldon Adelson, previously a major opponent of online betting, has just died. Ader predicted a few months ago that Sands would be moving in this direction.
“There’s no stopping online gaming,” Ader said [before Adelson's death]. “(Las Vegas Sands’) initiatives to stop online gaming, at this stage, are largely historic. There hasn’t been a lot of spending recently to do that, especially post-pandemic.” “I think the company will see the value created by DraftKings and FanDuel and Penn (National) Gaming and others. They’re not foolish,” Ader added. source
4) Ader is very confident that Macau will legalise online gambling in next year or two. Sands is big in Macau, the biggest gambling market in the world. A SaaS-type product positioned to capitalise on Asian gambling would be MASSIVE - at present however, China's attitude to gambling and local regulations mean this is unlikely
5) I also wonder if they might try to take legitimate one of the offshore bookmakers with big customer databases and brand recognition but which have been grey-area/illegal under US gaming legislation. For example, Five Dimes recently announced a settlement with the FBI to attempt to transition into newly legalised US markets. This might have the most hype potential
Potential upside This is entirely a play on management experience and the meme factor / hype around online gambling in the US. I think if they pick a good target - which given their experience and connections seems likely - and get the right publicity and attention from retail investors looking for the next DKNG this could easily 3x and maybe 5-6x if on DKNG-type hype levels. There is currently little spotlight on this and it is a good time to get in at NAV
Potential Downside
Ader has been vocal that he thinks US online betting is overvalued and in a bubble - why is he starting his own SPAC in the space then? Does he just want to cash in while the hype is at all-time high or does he have a legitimate business goal?
If he just wants to dump a part of Playtech which he does not like onto retail investors, this is a bad deal.
Other targets could be e.g. hotel industry or other leisure sector which would be zero sexiness to retail. Given Ashkenazi and Kaminkow's background this seems unlikely though
Usual SPAC caveats apply about potential difficulty finding a target, locking up your money for unspecified period of time, and the fact I may have completely misread the potential and my above thesis might be totally wrong
29 influenza-associated hospitalizations and 2 deaths. <41% area ER and urgent care visits were adults (age 18-44) for flu symptoms. Influenza A is the dominant strain. ------- Total Hospitalized: 9474*, ⬆️47 from 9427 (2/11)
ICU: 3516, ⬆️12 from 3504 (2/11)
Intubated: 1784, ⬆️4 from 1780 (2/11)
Deceased while hospitalized: 2975, ⬆️15 from 2960 (2/11)
*Hospitalized excludes deaths ------- Total Deaths: 3600, ⬆️23 from 3577 (2/10) (2282 with underlying medical conditions) Not mutually exclusive conditions:
Hypertension 1456⬆️
Immunocompromised 117
Chronic Heart Disease 696⬆️
Chronic Liver Disease 75
Chronic Kidney Disease 494⬆️
Diabetes 1072⬆️
Neurologic/Neurodevelopmental 282⬆️
Chronic Lung Disease 540⬆️
Historically Healthy 225⬆️
Other 844⬆️
------- Positive Results Age Range Breakdown:
0-4 4631⬆️8 2.09%
5-17 21064⬆️59 9.52%
18-24 28032⬆️57 12.70%
25-49 101233⬆️203 45.80%
50-64 42717⬆️99 19.30%
65+ 23488⬆️80 10.60%
Unknown 50⬇️1 0.02%
MIS-C Cases 48 ------- School Cases (2/12) Total: 839; Past 2wks: 71
Staff 456; 26
Students 383; 45
Public: 463; 31
Staff 321; 18
Students 142; 13
Private: 376; 40
Staff 135; 8
Students 241; 32
------- Hospitalized Age Range Breakdown:
0-4 70⬆️1 0.60%
5-17 132⬆️1 1.10%
18-24 285 2.30%
25-49 2921⬆️12 23.50%
50-64 3423⬆️9 27.60%
65+ 5616⬆️39 45.10%
Unknown 2 0.00%
------- Deaths Age Range Breakdown:
0-4 0 0.00%
5-17 3⬇️1 0.10%
18-24 7⬆️1 0.20%
25-49 239⬆️3 6.60%
50-64 690⬆️3 19.20%
65+ 2661⬆️17 73.90%
Test result average turnaround time is 24- to 48-hours with UMC/SNHD sites. CVS is averaging 2 to 3+ days. ------- "Daily case counts reflect newly reported cases and may represent cases that were tested in the preceding days, which could significantly impact the count on days when a relatively large number of laboratory reports arrive in one day." SNHD confirmed they are not counting COVID-19 antibody positives into their COVID-19 positive case counts. Majority of information is pulled from Southern Nevada Health District's COVID-19 dashboard and historical reports. Our positives are under 1000/day, our recovery rate remains high (90+% range), our hospitalizations remain steady (under 500). SNHD dashboard has new "Place of Possible Exposure" tab, listing cumulative and last 30 days cases in establishments. Top 10 Places of Possible Exposure (Last 30 days) (2/12)
Other (3806)
Food establishment (2295)
Work (1679)
Grocery store (1606)
Hotel/Motel (1165)
Medical Facility (1111)
Casino (856)
School (399)
Air travel (321)
General store/shop (298)
Nevada Hospital Association 2/8 report states: Hospitalizations improved over the weekend. Case counts are below last week's peak. All trajectories are in decline. Hospital capacity are within capable occupancy rates. PPE, supplies, and equipment are in good conditions. Majority of hospitalized CV19+ are in the 50+ age groups. Protect our vulnerable and continue to practice good hygiene habits, including wearing a mask to prevent asymptomatic spread as mandated by Governor Sisolak (onus is on businesses, which we want to keep open, but Metro will not enforce it; OSHA is responsible for mask enforcement by fining the business). To report a non-compliant business through the state, call (702) 486-9020. Doctors are doing convalescent plasma therapy treatments and are seeking plasma donors to help those in need. One plasma donation can help five patients. Blood donors can get the antibodies testing done for free through Vitalant. 54 therapeutics are still underway to treat COVID-19 worldwide. US FDA emergency use authorized treatments are: Remdesivir, Dexamethaaone, Regeneron's antibody cocktail (REGEN-COV2), and Eli Lilly's antibody treatment: baricitinib - a combination of Veklury and the JAK inhibitor Olumiant. Nevada is approved for the 24-hour test procedure. FDA approved a 30-minute and a 5-minute testing procedures. UNLV provides the main walk-in COVID-19 testing services. The first at-home testing kit was FDA approved on 5/15/2020. If you live within a 1-mile range of the Wal-Mart on Craig Rd, you qualify for a drone-delivered test kit to your front or back door. This is while supplies last, if anyone has info that they stopped providing this, let me know. Some testing sites require an appointment; some may need to be scheduled by your primary care physician or another authorized provider. City Serve coordinates testing sites throughout the valley. Testing is only on Saturdays. Schedule a no-cost test here: https://cityservelv.org/ UMC, E7 Health and local laboratories are able to conduct FDA approved antibodies testing. Cost is normally $149+, but your insurance may reimburse you for the test. Check your coverage first. Vitalant/Universal Blood Services will do a free antibody test for any eligible donors. UMC is able to process 4,000 tests per day. It is encouraged for anyone to be tested. Symptoms are no longer required. Appointment is preferred, walk-up testing is available. UMC's testing sites are inside Stan Fulton Building and Cashman Field Center. They can do 1,200 tests per day, Tues-Sat 8am to 4pm. No symptoms, insurance, or citizenship required for testing; starting 1/11 requesting insurance coverage. Schedule an appointment online through UMC's website (www.umcsn.com). Sites are walk-in, appointment or walk-up. Both sites now use the self-nasal swab test kits. Families can be tested as one household together. UMC's COVID-19 test guidelines:
After positive test, no follow-up test is needed after 7-day isolation period asymptomatic; or 10-day with symptoms and no fever after 24 hours.
If employer requires a negative test in order for employee to return to work, then employer provides the test
Guidelines are to save test kits for those exhibiting symptoms. See all testing locations on the SNHD website. All CVS pharmacy drive-thru locations can also testing, no cost should be associated. Validate with your insurance. If no insurance, there should be no charge. Requires an appointment. FDA officially grants emergency-use authorization of the Pfizer-BioNTech vaccine (12/11/2020). Distribution of vaccine began (12/14/2020). The first vaccine was tested 3/16/2020. More than 160 vaccine prototypes are being tested. Clinical trials of the vaccine were administered. Phase 1 & 2 of trial vaccines completed with positive antibody results. Phase 3 clinical trials started with 30k volunteers; test size of 3k vaccine trials in the UK have completed. Africa started their vaccine trials on 06/24/2020. Of the 100+ vaccines submitted, 22 have made the cut to go through testing and final FDA approval phases (5/15/2020 briefing). The front runner vaccine conducted human trails (Phase 3 aka final stage). AstraZeneca has prepared to produce 2 billion doses. Pfizer claims their vaccine is more than 95% effective. Moderna vaccine claims about 94.5% effective. Oxford/AstraZeneca vaccine is 70% to 90% effective based on dosage program (single dose versus duo dose). US government has been working with four vaccine manufacturers who have completed final phases of vaccine trials, all prepared for massive vaccine output. Vaccine distribution has been revised two "lanes" for vaccination: Healthcare front line/essential workers and general population, with emphasis on health conditions. NV CV19 vaccine playbook v3.pdf To sign up for vaccine notification when you're eligible: NV CV19 Vaccine Interest Form. More info on where to get the vaccine. Total doses administered: 394,172 (2/12)
1st dose stage: 308,611
2nd dose stage: 83,485
Total doses received to distribute: 533,800 Source Cashman Center and Las Vegas Convention Center are prepared to become vaccine mega centers, to distribute 40k to 45k shots per week (about 4k per day per site). Regional vaccine pop-up sites will be throughout the valley to provide access to those wanting the vaccine. Visit SNHD site for eligibility and to book your appointment online. Seniors who need assistance scheduling for their COVID-19 vaccine, call 1-800-401-0946, 8am to 8pm, 7 days a week. Las Vegas Convention Center will be the main 2nd dose distribution center starting Tues., Feb. 2nd. Open Tues-Sat, Central Hall, for both Moderna & Pfizer. If you didn't receive a notification to get your 2nd dose, call (702) 759-0850 to make your 2nd dose appointment. UMC's vaccine mega center will be at Encore, near the parking lot of their convention center area. They are prepared to distribute hundred per day according to the state guidelines. Appointment is required. North Las Vegas residents 70 and older can visit VaxNLV.com to fill out a simple intake form to enroll for vaccinations. Enrollment for these seniors will be open until Friday evening. Immediately after, the City will begin pre-enrollment for the general public. Seniors ages 70 or older who would like a vaccine may also call (702) 342-8417 for additional assistance, though wait times may be significantly longer than using the online, mobile-friendly platform. Remain mindful to give our medical community the ability to focus on those in need of their expertise to survive and combat the virus. For Nevada COVID-19 metrics, with historical spreadsheet and graph data, visit: The Nevada Independent Coronavirus Tracking or check out the link in our side bar.
Today marks the 3 year anniversary of the Las Vegas shooting. Yesterday a judge approved an $800M settlement lawsuit against the Mandalay Bay Resort for the victims in the shooting. To this day there has been no definitive motive discovered regarding the shooter.
A bit of a preface: This isn’t your typical UnresolvedMysteries case, but it still baffles me. It didn’t receive enough media coverage as it should have, and people outside of Las Vegas have frankly forgotten it occurred even though it was the deadliest maas shooting in modern US history. The way the shooter prepared and carried out his plan is fascinating in a terrifying way. A judge approved a $800 million settlement on Wednesday September 30 for victims of the Las Vegas mass shooting, which is considered the deadliest mass shooting in modern US history. Sixty people were killed and over 700 were injured. Up until two days ago, 58 people were counted in the death count, but two individuals recently died from health complications related to their shooting injuries. After months of negotiations, all sides in a class action lawsuit against the owner of the Mandalay Bay Resort and Casino in Las Vegas agreed to the settlement, plaintiffs' attorney Robert Eglet told CNN by phone. The settlement will be divided among more than 4,000 claimants in the class action suit. The exact amounts going to each victim will be determined independently by a pair of retired judges agreed to by both sides. To this day there is still no motive found regarding the shooting. Clark County Sheriff Joe Lombardo said in an interview that the FBI, LVMPD, and CCSO were unable to “answer definitively on why Stephen Paddock committed this act”. The shooter, or domestic terrorist as he should be called, was a 64 year old avid gambler, named Steven Paddock. He spent a whole week preparing an arsenal of semi automatic weapons in his hotel room. He used a bump stock when he opened fire, which allows a semi automatic weapon to fire at a higher rate. This is shooting alone actually caused President Trump to completely ban bump stocks in the US. Stephen Paddock actually had visited multiple other hotels near music festivals. This terrifyingly supports the fact that he had been planning this for at least a year, and was wanting to make sure he could kill the most amount of people before he was found by law enforcement. It was found that he had shot at jet fuel tanks across Las Vegas Blvd, under the assumption that it would distract people on the ground from the shooting if the tanks were to explode. The amount of premeditation is what terrifies me the most. The Mandalay Bay is owned by MGM Resorts International. In a filing with the Securities and Exchange Commission last month, MGM indicated that only $49 million of the settlement would come from the company's funds, with the remaining $751 million being covered by liability insurance. EDIT: I won't remove this from my original submission just to keep comment context in place, but I would like to take back what I said about the media not generating this enough coverage. I meant to say that it was baffling how no one was able to come up with an official motive that could be backed by LE. I completely forgot about the media cycle and should have remembered that. https://www.cnn.com/2020/09/30/us/las-vegas-shooting-settlement-approved/index.html
A series of trips to Las Vegas by September 11 hijackers became the object of the largest investigation in the city. The reason behind these trips remains a mystery.
On September 11 of 2001, 19 men hijacked four planes and crashed them into the World Trade Center, the Pentagon and into an open field in Shanksville PA. These men were al-Qaeda terrorists doing the deeds in the name of a holy war against the West and not much about the attack remains a mystery unless you subscribe to the inside job theory, which isn't my case. What authorities haven't been able to explain is the hijackers' several trips to Las Vegas despite what has been dubbed to be the broadest investigation in city. All these trips happened within a few months before the attacks, but the men behind them left very little evidence of their activities in the area. TIMELINE May 24 - Marwan Al-Shehhi, the pilot who crashed the United Airlines Flight 175 into the South Towers of the WTC, arrived to Las Vegas from San Francisco and rented a room at Travelodge as a walk in customer. Once there, he called eight other motels. May 25 - Al-Shehhi walked in the St. Luis Manor, a hotel that wasn't on the call list. At 12:52 pm, he rented a different car, but didn't return the first car until 3:58pm. The unaccounted mileage in both vehicles summed up to 29 miles. FBI believes that these unusual patterns were a conscious attempt to avoid detection. May 27 - Al-Shehhi made it to New York. June 7 - Ziad Jarrah, pilot of the United Airlines 93 that crashed in Shanskville while on its way to the Capitol Building, arrived to Las Vegas and rented a car at 3:13 pm. He was accompanied by an unidentified man described as "middle eastern looking". When Jarrah asked for directions to Circus Circus Hotel and Casino, the a rent-a-car employee tried to give him an answer but was interrupted by the unidentified man who suggested another route. The man's knowledge of the address suggests that he was familiar with the area or that he had been in Las Vegas before. June 10 - Jarrah took a flight to the Baltimore Washington International Airport leaving his rented car with a mileage exceeding 200 miles and no trace of his Las Vegas whereabouts . June 28 - Mohamed Atta, pilot of American Airlines Flight 11 that crashed into the North Tower of WTC and leader of the hijackers, arrived to Las Vegas at 2:41 pm and rented a car at 4:25 pm. At 6:40 pm Atta established an account at Cyberzone internet café and used the computer for one hour and thirty five minutes. June 29 - Atta checked into Econo Lodge Motel at 1:01 pm. He logged in at Cyberzone again at 2:21 and 6:21 pm. Once done, the FBI believes he went back to his hotel. June 30 - Atta accessed his Cyberzone accounts at 1:56 pm, 6:30 pm and 9:33 pm. The mileage analysis indicated that he returned to his hotel afterwards. This day as well as the day before, Atta had placed several call to Al-Shehhi as well as to two different number in Houston, TX. One number was unassigned and the other one belonged to a mobile salesman. July 1 - Atta returned his rented vehicle at the airport at 5:12 am and took a flight to New York that connected in Denver. The vehicle had 73 unaccounted miles of usage which the FBI believes would cover a round trip to the Hoover Dam. July 31 - Waleed al-Shehri, hijacker of the Flight 11, took a flight from San Francisco to Las Vegas where he stayed for 45 minutes while waiting for another flight to Miami. It is unclear to me whether this was a tactical flight - the hijackers were believed to take flights to study their trajectory as well as entrance to the cockpit-, or just a connection. August 13 - Hani Hanjour and Nawaf al-Hazmi, pilot and hijackers of the American Airlines Flight 77 that crashed into the Pentagon arrived to Las Vegas at 11:18 am. At 11:58 am, Atta arrived to Las Vegas to and rented a vehicle at 1:46 pm. The FBI assumed that the three men met, but no activity from Hanjour and al-Hazim was recorded from that trip. Atta accessed a room at the Econo Lodge at 2:55 pm and connected at the Cyberzone at 11:26 pm, getting back to his room at 12:46 am. August 14 - Atta returned his rented car at 11:09 am leaving no unaccounted mileage and took a flight outside Las Vegas. Hanjour and al-Hazmi boarded a flight at 11:29 am. THEORIES A) Al-Qaeda was looking to target Las Vegas area As noted in Atta's first trip, the unaccounted mileage added up to a round trip to the dam from his hotel. However, Atta's vehicle was not among the recorded license plates in the parking garage of the dam. If the hijackers had connections in Las Vegas area, which seems to be the case with Jarrah, Atta might have traveled to Boulder City or any other town close to the lake and gotten to the dam with someone else in a different vehicle. It should also be noted that both Atta and al-Shehhi stayed in hotels close to the Stratosphere, a hotel and casino located in the highest building of the city. Being known as the Sin City, Las Vegas could have been a attractive target for jihadists looking to rebel against what they perceived to be the westernization of their home countries and culture. B) Hijackers were exchanging information with other Al-Qaeda members The FBI emphasized the short duration on hijacker's trip to Las Vegas saying that it was just long enough to exchange information. Authorities believe that Atta was not only looking at flight on the East coast but he also kept in communication with Ramzi bin al-Shibh, a potential 20th hijacker who had been denied entry to the United States and acted as an intermediary between Al-Qaeda and the other hijackers. Jarrah's mystery companion and the complete lack of evidence of his whereabouts point to possible terrorist acquaintances residing or staying in Las Vegas that are yet to be identified. The FBI summary mentions two persons of interest: Lotfi Raissi and Zakaria Hassan Ibrahim. Raissi started attending the Sawyer School of Aviation in 1998 one month after Hanjour quit. Two days after Jarrah left Las Vegas, Raissi arrived to the city with his wife and stayed there until June 18. His stay didn't overlap with that of the hijackers and he claims he went to Las Vegas to celebrate his honeymoon. On September 21, Raissi was arrested near Colnbrook, UK, where he had been living at the time of the attacks. Prosecutor Arvinder Sambei claimed that the FBI had footage of him celebrating an event with Hanjour and that his flight logs from March 2000 to June 2001 were missing. It has also been claimed that Raissi was training five of the hijackers. No such proof was presented to the courts and the man in the footage turned out to be his cousin and not Hanjour, as it had been previously claimed. Hassan Ibrahim had previously been convicted for trafficking in fraudulent passports and visas. He was the person to provide Mir Aimal Kansi, CIA headquarters shooter , and Mohammed A. Salameh, perpetrator of the 1993 WTC bombing, with fake documents. He was reported to have spent most of July in Las Vegas. Unfortunately, not much information about this individual is accessible so I could not verify if any connection between him and the hijackers was formally established. C) Hijackers went to Las Vegas as a final pleasure stop before committing suicide This theory was briefly mentioned by Evan Thomas, journalist, and quoted by criminologist Adam Lankford in his psychological autopsy of Mohamed Atta. According to the author, Atta and the other hijackers - Hanjour and al-Hazmi - might have visited Las Vegas because maybe " they wished to be fortified for their mission by visiting a shrine to American decadence". While not much is known about Hanjour and al-Hazmi, Atta has been alluded to by the people who knew him as a sexually repressed man who experienced extreme discomfort around women and the mildest hint of sexuality. When years of repression build up an uncontrollable sexual urge, the individual might end up participating is risky sexual activities. Nevertheless, the circumstances of the trip make sex and gambling very unlikely motives. Their stays were short, happened across different months and there was no evidence of them visiting casinos or any similar venues. Strippers supposedly identified al-Shehhi as one of their patrons, but evidence was not conclusive. Furthermore, there is no reason to believe that a quick visit to the strip club was anything more than a fun opportunity while pursuing a bigger goal. I personally believe that the hijackers visited Las Vegas to coordinate the attacks with other members from Al-Qaeda who flew under the radar (no pun intended). SOURCES: Las Vegas investigative summary Theories on why 9/11 hijackers visited Las Vegas David C. Henley: 9/11 hijackers visits to Nevada remain a mystery Wikipedia entry for Mir Aimal Kansi Wikipedia entry for Mohammed A. Salameh Cracking the terror code EDIT: Thanks for the awards people!
Ok, forgive the formatting. This was originally a greentext post for all the /b/tards at 4chan. It's also a long read but if you can get past that then it is actually a quite interesting story that happened to me years ago. be 22 active duty air force assigned to Nellis in Las Vegas not disclosing job, but no stranger to weapons and tactics get pulled in to supervisor's office one day told I've just been "voluntold" to participate in a training exercise with DOD no other information given other than reporting instructions pretty much any question I asked was answered with "I have no fucking idea " report to conference room at base hotel next morning per instruction see about 12 other guys from my unit also voluntold to be there five guys enter room in civilian clothes introduce themselves as the "WHITEBOX" Group Assume it's an acronym for something, but never explained told we will be upgrading our security clearances hours of paperwork, only told we are participating in a force on force exercise released back to our unit crack jokes about how the exercise is a lie and we will be experimented on return to regular job and time passes eventually assume that it was canceled and forget the whole thing about 2 months later supervisor pulls me aside and tells me that I need to report to a briefing the next day says it’s about "some WHITEBOX exercise" has no idea what it is and doesn't seem to care. once again report to base hotel with the other 12 guys WHITEBOX guys show up and pick us up in a van driven off base to some random office building and escorted into the offices of the Department of Energy, WTF? mystery only deepens, what the fuck is happening? what if this actually is some evil experimental shit more hours of paperwork and security/safety briefings by random suits had to fill out and sign a non-disclosure agreement and that threatened arrest if violated required to turn in cell phones and any other electronic devices in our possession our cell phones get locked in a cabinet while the office phone in the room gets unplugged WHITEBOX guys finally return and fire up a power point briefing first slide just titled WHITBOX Exercise 0X slide also labeled in bold red letters "CLASSIFIED TOP SECRET / NOFORN / ORCON this is really starting to feel serious WHITEBOX Exercise finally explained told that for the next two weeks we will be role playing as OPFOR (opposing forces) we will try to attack and penetrate a DOD facility and carry out a simulated act of sabotage facility is protected by a contracted privately owned security force security group is required by the DOD to carry out this exercise in order to audit their protection every couple of years if we succeed, security company fails the audit and looses the contract the exercise is the conclusion of a two week inspection of the security contractors and their procedures every exercise a random military unit is chosen as OPFOR "reminded that we are silent professionals and that this isn’t something we should be advertising shaving wavers granted and civilian attire only FUCKYEAH.jpg power point scrolls to a page with a google earth screenshot on it instantly recognize the picture it's Area 51 holyfuckingshit.exe are we are being told to break into Area 51? can't be real random unit bro pipes up out of nowhere "Is that fucking Area 51?" we are all fucking stoked later told not to call it Area 51 as that just makes you a total chode Groom Lake, Paradise Ranch, or Homey Airbase are the acceptable names many insiders simply refer to it as “The Base” also reminded of the possible legal action via UCMJ if we go around telling everyone about it One of the WHITEBOX guys is now our designated "insider threat" exercise is designed to simulate that someone inside has been comprised by a foreign government he will provide any information that we ask for that he has knowledge of or access to other WHITEBOX guys handle will handle exercise logistics they will provide any weapons or equipment that we request to carry out mission "within reason" told this is not a COD loadout screen ground rules established... will only be provided with weapons that we are certified to carry weapons will be armed with blank rounds or completely empty also no vehicles will be utilized by us within the DOD property landmarkers simulating road chases are not authorized our insertion is simulated so we will already be escorted/processed through various checkpoints and dropped off near the base no impractical equipment requests, so no tanks, helos, surveillance drones, or scud missiles, lol any explosives we intend to simulate will be assessed by WHITEBOX so if we want to blow the perimeter fences we will tell them before hand, they will calculate the weight of the bang we would need, it would be simulated by rocks, and then someone would need to hump the weight number 1 rule established and stressed with a very serious tone we will be escorted by WHITEBOX evaluators at all times within the DOD landmarkers at no point are any of us authorized to be alone in the facility actual security is not laxed because of the exercise, nor is this a free pass to roam security personnel can still use real force in the event that we deviate from the established protocols shown various pictures within the airbase that most will never get to see a specific hangar is designated as our target building. we will need to gain access to that hangar and carry out an act of sabotage for our sabotage we will need to ///REDACTED/// obviously we won't be doing it for real so we will actually need complete a random task inside the hangar task will be designed to be as complex and time consuming as the real thing all while being hunted by the security force insider threat briefing continues, various elements of the base security procedures and day to day operations explained however, get the impression that the chosen source is someone with a generic admin position and is not actually involved with security we are also encouraged to do our own research and scour the interwebz for info about the base told to supply the URLs to WHITEBOX if we find anything of interest. sorry if we got your Alex Jones or Art Bell conspiracy blogs taken offline briefing finally concludes, we are reminded of our non-disclosure policy and taken back to Nellis and dismissed for the day next day we all meet at Creech Air Force Base in Indian Springs, Nevada we will be using this location to build our plan of attack and do rehearsals/dry runs it's actually pretty cool because it's on us to plan our op, just a bunch of random Airmen periodically grill our insider with questions and start asking our other WHITEBOX guys for gear we tried to have our insider take pictures of the interior of our target hangar, but he got caught IRL he would be arrested and interrogated by the feds, and the whole op would be dead instead though the guys that caught him received kudos from the inspectors, and he just tells us nope have to rely on a whiteboard sketch of the inside decide to keep it simple, M4 riffles only however I am certified on the Barret M82 .50 cal. we decide that I will carry that heavy mother fucker as well as an M4 and provide overwatch from the distance kind of bummed out because im not going inside it will be on me to neutralize certain security positions that we have previous identified we remind our WHITEBOX guys that the M82 is an anti-material weapon with the ability to disable vehicles they tell us that I will just need to call my shots to the evaluator that I will be partnered with he will radio to the vehicles that they are destroyed and will need to stop driving guess I should mention that is also part of the disadvantage we have we will all be paired with WHITEBOX evaluators who will sort of act as referees during this simulated battle however they will all be wearing bright orange reflective vest identifying them as exercise officials that really fucks our ability to stay hidden and stealthy, but it is what it is also should mention that this is a daytime raid despite our objections sounds like they are setting us up for failure, but they remind us not to think of it like that this is all being done just so the evaluators can get a good look at the security's incident response procedures it's not an unannounced drill, the military doesn't really like to do that kind of thing especially with large scale exercises such as this everyone on the base know we are coming, there's no element of surprise here except with what kind of attack we prep it would be a real hot clusterfuck if the security contractors failed the audit heads would roll, people would get fired, and numerous officers would be relieved of command I still get to attack Area 51 so don't care as this is the coolest thing I've done in the military our plan is starting to come together over the days decide to sacrifice one of us in a suicide bomb attack figure out which of us is the most "FNG" or lowest ranking and make him do it he will approach one of the ECPs (entry points to the base) on foot wearing a rucksack loaded with rocks (make-believe explosives) he will be wearing a uniform and will identify himself as Air Force and will franticly yell that he needs help we don't anticipate that he will make it that far or that the security will actually swallow this ruse however his goal is to get as close as he can to the ECP and yell allah ackbar and release his dead man's switch and try to take out what he can his evaluatoescort will drop a GBS (ground burst simulator) when he detonates GBS is a little miniature explosive device that just makes a really loud boom anyone who’s been through any type of military training is familiar with them, they are used to add stress and create excitement we are hoping this will be a distraction and will get as much security as possible to converge on that location the rest of us will assault from the other side of the base and try to breach the perimeter several of us will also be rucking explosive rocks for the breach chose a breach point that will have us crossing only a minimal portion of the flightline (place where aircraft operate) if we successfully simulate breaching the perimeter the exercise will be paused and we will be inprocessed through the ECP and brought into the base exercise will resume and we will continue to assault towards the target hangar I will stay outside in my sniper position and try to smoke what I can inside the hangar the team will cover the doors with simulated claymores and take up cover two guys will carry out the simulated sabotage act while the rest cover the doors WHITEBOX doesn't have any inert claymores to provide so the will be simulated with small weighted ammo cans the weight is really starting to become problematic so we abandon the claymores and decide to just cover the doors with firepower would really help if we had a vehicle, but not happening to be fair, vehicles wouldn't make it that close to the base if they tried to attack IRL armored or not week one down, plan looking solid considering how much of our attack is simulated two weeks of planning is actually excessive not complaining though cause two weeks of hanging out and smoking and joking compared to normal work at Nellis only downside is the hour drive back and forth each day to Creech AFB casino right outside that base with awesome steak and eggs so not too bad though one of the WHITEBOX guys tells us he's actually employed by the Department of Energy he doesn't actually work at Groom Lake, he works at the Nevada Test Range the massive amount of Nevada landscape that is restricted and owned by the feds is actually impressive contrary to popular myth there is road access to Groom Lake via the adjacent test range, but not too many people actually make that drive. the 737 shuttle from McCarran Airport is how everyone gets there since the drive is long as fuck the main paved road through Rachel Nevada that all the tourist flock to doesn't really have any operational use anymore allegedly we will be driving there through the test range via a convoluted series of paved and dirt roads route is CLASSIFIED TOP SECRET, not kidding DOE dude gives us a tour of the test range one day load cases of water in back of van drive to Mercury Nevada and stop at checkpoint inprocessed inside, get pictures taken and issued escorted visitor passes also required to wear radiation badges once inside get to see all that shit from The Hills Have Eyes, fake towns that were blown up with atomic bombs not as intact as they are portrayed in films though, they are pretty rekt or deconstructed show us a massive crater called the Sedan Crater in the 50's they experimented with using atomic bombs for mass excavation projects hoping they could just nuke the ground and build shit instead of fucking around with bulldozers pretty stupid and impractical but they didn't know any better back then they buried an atomic bomb a half a mile underground and blew it up Sedan Crater left behind as a result and the fucking thing is huge. they allegedly herded cattle down to the bottom of the crater afterwards to test the post fallout effects pretty fuckin savage, and it was actually stunning to look at two hour drive to Groom Lake though endless desert roads now see why we loaded the water, we’d be pretty fucked if the van broke down or got stuck get first distant look at the base without having to enter their checkpoints holyshit.mp4 very few people get to actually see what we are seeing to be honest though, looks like any other air force base I've ever seen except smaller besides the obvious fact that it is in the middle of bum fuck nowhere and its main runway is long as fuck also realize one of the reasons they didn't want us operating vehicles most roads are dirt and the entire lake bed is surrounded by "moon dust" everywhere moon dust is the ultra-fine sand found in certain parts of the desert with the consistency of flour it's also a total bitch to drive in and the security patrols getting stuck is a somewhat frequent occurrence told that they even have some of the AAFES fast food joints there that you find on any other base imagine working at a Burger King that you need a Top Secret security clearance for, how the fuck does that work??? noticed that despite being authorized to be here, we are still being watched by distant security patrols wonder if they know we are the bad guys that are going to be attacking the joint make some minor adjustments to the plan since the google earth pictures lack some detail conclude tour and take the 3 to 4 hour drive back home, most of us slept in the van arrive at Creech next day and see that more WHITEBOX guys have been added to the mix, now there's like 20 of them for the past two weeks they have been inspecting the security contractors and its procedures you can tell a lot of them are ex-military based off of language and the people that are dipping and spiting in empty water bottles the mood is light, all of the exercise planning is finished, nothing to do the last two days we managed to borrow an empty hangar at Creech and used it as a mockup of our target hangar to run rehearsals no longer asking our insider questions about security, instead start asking completely ridiculous questions about conspiracies for lulz accuse some of them of being reptilians to see how they react, some of them get legit uncomfortable before you go sounding off, doubt they are hiding anything, some folks just don’t get military humor one does, however, and shows us a velcro patch that he wears on his rucksack it's one of those standard patches you spot on a pilot’s flight suit that has the name, rank, branch, and blood type his blood type seriously says reptilian it's obvious that they embrace and poke fun at the reputation this base has, in fact they thrive off of it the day finally fucking arrives, time to attack this bitch wake up at 0400 and drive an hour to Creech dressed to kill decide to wear DCU "desert combat uniform" pants and a sand t shirt with my personally owned Blackhawk tactical vest to carry spare M4 mags sometimes the military issues some real shitty gear so our unit is somewhat lax and allows us to personally buy our own better equipment if it has command approved use and doesn't break SOPs also wear my empty gas mask pouch attached to my hip and use it to carry spare M82 .50 cal mags also wear a black turban for lulz that I bought off an ANA (Afghani Northern Alliance) dude downrange used to have a guile suite but it got lost on a deployment so that's a no go unfortunately arm up with an M4 with M68 red dot sight and attach a BFA "blank firing adapter" to the muzzle, and load six mags of .556 blanks also provided with my trusty Barret .50 M82 and five mags there is no BFA for the Barret that I'm familiar with so carry that with empty mags, guess I get to cheat with the weight load up in the vans with WHITEBOX team and drive another hour to Mercury get inprosscessed through security checkpoint and receive visitor badges for the test range drive another 2 hour on random roads passing more checkpoints /// REDACTED /// forced to surrender cell phones, personally owned electronic devices and CAC cards (military ID cards) again receive our escorted visitor passes for Groom Lake and now continue down some of the most forbidden roads in American history start unloading as close to our start point as the terrain allows and hump the rest of the distance on foot with our escorts suicide attack bro hangs back in the van with other escorts and is driven to his start point the terrain is favorable and allows us to set up out of sight hence why we chose the spot I break off and try to set up my nest at my chosen OP "observation point" as discreetly as possible not really stealthy cause I'm being followed by a guy wearing an orange reflective vest that says STAN EVAL and he's just casually walking he tells me to set up the Barret, but just simulate your shots by firing the M4 blanks now in a spot where I can observe base activity and provide cover fire for the breach, but I am also the most easy to spot sniper ever now wait for confirmation that our distraction on the other side has happened, taking a real long fucking time my escort's radio chimes to life and starts talking "attention all WHITEBOX, we now have proper authentication via CASTLE ROCK for initiation of a detachment level exercise" voice on radio proceeds to spit out a long winded exercise safety briefing realize it's been about 40 minutes and we are just now fucking starting another 10 minutes and finally get word that suicide bro is approaching his target escorts all inform us that the security force is responding to reports of an explosion outside of the ECP later find out that suicide bro was stopped and challenged at gun point about 50 meters outside of ECP by a mounted patrol he then just fuck it and started sprinting towards the ECP until they opened fire with blanks and his escort set off the GBS he actually managed to take out the vehicle that stopped him and create several casualties (we gave him the heaviest explosive rocks loadout) overall our distraction was pretty fucking successful give it a another minute or two and finally start shooting and calling my shots to my escort/evaluator he's talking on his radio and relaying my simulated violence, "inform Merc-17 that they are dead from sniper fire" etc... I have predetermined targets to engage based off of what poses the biggest threat to the breach team I actually do some damage and get confirmation of casualties from my escort it's about a 600 meter run to the base perimeter in the open desert so it's on me to try and clear their path as much as I can the plan is to try to lure some security vehicles to our position then eliminate them with the Barret while they are en route the dead vehicles can then serve as points of cover for the breach team as they assault towards the base breach team was also aiming to see if they could snag any security radios from the dead patrols so we can monitor their comms didn't really work out that way however, in the end we simply didn't have all the info about the anticipated security response without giving away too many sensitive details, we all got ambushed by the security from unexpected locations forced to abandon my nest and the Barret to start moving towards another location to back up the breach team that was under fire trade some shots with security until my escort finally announces "ok dude, you're dead. go ahead and lay down" that's it, game over play dead for about 20 minutes while security cleans up the area breach team gets rekt, we managed to get within 100 meters of the perimeter couple of security dudes approach me and perform a dead combatant body search on me it's a specific type of search designed to search a dead body while also checking for possible explosive booby traps pretend to be dead and let security dudes run my pockets finally one of the evaluators shouts "PauseEx" (pause exercise) we got fucking annihilated, no chance this attack was going to be successful our evaluators tell us that everyone did a great job, HOWEVER.... we are going to continue the exercise because they didn't get the chance to observe much of the internal security components we are going to resume the exercise assuming that we were actually able to get inside that target hangar this will give the evaluators the opportunity to observe the security's recap and recov procedures (re-capture and recovery) we all get magically resurrected from the dead I realize that I am actually going inside Groom Lake! Fucking Awesome... spend about 15 minutes policing up the area for brass which means wandering around and picking up spent cartridges board vans and get driven around to ECP. realize that only half of the security force is playing in this exercise the rest are still armed with live weapons and are still performing regular protection duties forced to show our visitor passes, names and badge numbers are compared against a master list that the security has /// REDACTED /// /// REDACTED /// notice a homemade sign hanging on the wall at the security center it’s got a picture of an alien with a red X through it that says "no extraterrestrial entities or relics beyond this point" like I said earlier, everyone enjoys the reputation this base has drive to our target hangar, holy fuck! I am now inside Area 51 use of blanks not authorized indoors, everyone is told to clear out weapons rest of the exercise will use simulated firing, the equivalent of pointing your empty weapon at someone and yelling bang sadly not the first time I trained like this, military does it all the time it’s ridiculous and awkward every time, looks like a bunch of kids playing backyard soldiers with sticks security has already reset its posture, they know we are attacking but doesn't know the building we are hitting we all enter the hangar, get the impression that it doesn't actually get used IRL anymore reeks of mildew and no power inside, dust everywhere in the center there is a pickup truck covered with a tarp and roped off with red rope and stanchions, signs posted identifying it as a controlled area told that this is a simulated military asset and this is what we are sabotaging WHITEBOX evaluator pulls a box out of the bed of the truck remember when I said we will have to do a complex and time consuming task to simulate our act of sabotage? it’s a fucking Star Wars Lego kit! I shit you not! evaluators tell us we will need start building it and reach page 12 in the instructions without errors or mistakes kind of wish we went with our earlier plan and brought claymores cause I spotted some sweet chokepoints outside the building to set them up also wish we had the idea of bringing padlocks and chains so we could lock down the hangar and make life more difficult for the security force set up our spots to cover the doors, we are well versed with building clearing tactics so we know what spots to cover to make it hard WHITEBOX evaluator authenticates over the radio with someone by passing letters and numbers back and forth, process known as sign/countersign voice on radio announces that the detachment level WHITEBOX exercise has resumed showtime! Two unit bros start opening the Lego kit and sorting parts me and the suicide bro weren't supposed to be in this hangar or even on the base to begin with so we don't have points to cover inside come up with idea and ask one of the escorts if we can go out the back on to the flightline plan to walk to two separate buildings in opposite directions and see if we can create distractions evaluators approve the plan, but tell us we can't approach or enter other buildings, nor approach any parked aircraft decide to leave firearms and my tac vest behind for clever reasons if we are unarmed the security will most likely apprehend us, and search us this is more time consuming than just shooting us and will keep them away from the hangar longer exit the back of the hangar on to the flightline and just start casually walking down the tarmac with my escort eventually hear the sound of police sirens in the distance getting louder, hear they come! get the urge to start sprinting but decide not to since it would most likely result in me being tackled on the pavement, fuck that later realize distant sirens are actually responding to hangar after reports of a silent alarm being received so much for the distraction plan decide not to return to hangar since there is not much I can do unarmed, and continue walking down flightline all the parked aircraft I see are just normal military aircraft, although some do seem to have “enhancements” or cosmetic features that I haven’t seen before ask my escort where they keep all the flying saucers, he smirks and just replies "underground" wonder if there are actually any subterranean levels to this base, suppose a lot of these buildings could support that ask my escort if there are really underground levels, he facetiously says “who knows” white pickup truck with police lights approaching fast pretend not to notice and keep walking voice starts barking at me over a loudspeaker "stop right there! do not move! get your hands up! security mercs climbing out of vehicle with rifles drawn, don't see magazines in the riffles, they are part of the drill they actually try to challenge both of us, escort has to remind them that he is out of play security goons bark at me, "face away from me NOW! keep your hands up!" they are actually pretty intimidating, I comply proceed to have me lay on the ground face down with my arms and legs stretched out yell at me to put my hands in the small of my back, palms together, fingers up big black guy approaches me and actually puts his knee on my neck George Floyd style "don't fight me, don't resist me, or you are gonna get hurt" he says puts me in zip ties and picks me up, see other guards still have weapons drawn on me overall whole thing similar to a gangbanger getting rolled up by the cops black guy puts me in some weird and uncomfortable arm hold tells me to start walking while he steers my body with the arm hold and walks me off the flightline taken to a grassy area, get put back on the ground and searched and questioned /// REDACTED /// I try to bluff and say that the hangar will blow if anyone goes inside, see if that stalls them he tries to question me about it, but I can tell he’s not biting, I decide to tone it down and stay quiet cause the dude really looks like he’s going to fuck me up actually overhear his partner talking on the radio, he’s telling others to exercise caution and beware of possible explosive booby traps lights out, realize that someone put a bag over my head evaluator calls out "EndEX" (end exercise) all portions of the exercise are terminated, it's all over black security guy cuts my zip ties, takes off the hood and sets me loose later find out that security retook the hangar with no problems my guys inside struggled with the Legos since it was so dark and hard to see instead of immediately going in, security tossed inert CS gas canisters inside none of us brought gas mask since it was something our insider failed to mention evaluator let us build legos for another 30 seconds then yelled “GAS, GAS, GAS” unit bros in the hangar were told to lay on the ground and pretend to be incapacitated security swarmed the place with gas mask and guns, kicked away weapons they got a similar treatment to what I received on the flightline and got hauled out of there we all regroup at the base's main visitor center for the AAR (after action review) overall security responded quite well, only some points were critiqued, nothing failing smoke cigarettes and crack jokes back and forth with the security dudes, finally get to see the human side of the guy who snagged me on the flightline tell him he’s one scary mofo, he smiles and we shake hands security dudes leave, head to base theater for full debrief WHITEBOX guys thank us for our participation, time to head home wait a sec, let’s see some fucking aliens WHITEBOX guy smirks and says he’ll give us the dollar tour another day drive back to Mercury knowing full well that we are not going to hear back from them, especially about a tour return radiation badges to the Mercury office told that if we never hear back from them that it’s a good sign told that if they do call us then our Tricare (military health coverage) will get put to good use whole experience was cool as fuck one of the evaluators hands out business cards for ///REDACTED/// and tells us to look them up when we separate from the military starting pay for the security force is pretty fucking dope and only certain military backgrounds are considered for it return to Indian Springs and hit up the casino for drinks with the original 5 WHITEBOX guys ask if any of the prior OPFOR units actually pulled it off and broke in told that a group of CCT guys from the 24th STS was the closest anyone’s ever gotten but even they still failed makes sense, I’ve heard that those dudes are legit operators tell war stories and get drunk actually receive a letter of appreciation from the Air Force Test Center Detachment 3 from Edwards Air Force Base, California about a month later it thanks me for my participation in an exercise but makes no mention of Groom Lake my participation in a vaguely worded “DOD exercise” actually gets mentioned as a bullet in my annual performance report mfw I attacked Area 51 tldr - me and my coworkers "broke" into Area 51 with automatic weapons so we could put together an X-wing starfighter out of Legos Thanks for reading. I should mention that I have intentionally withheld a lot of details and even altered a few. I'm not trying to blow up anyone’s spot and compromise shit. Just wanted to share a true story about some cool shit I got to do in my youth. For example WHITEBOX is a completely fabricated name while the whole operation actually went under another random weird name. It still ranks as some of the most cloak and dagger shit I got to do in the military. I actually don’t really tell too many people because it is no one’s business and no one would believe me anyways. I finally figured that enough time has passed and like I said, I have specially tailored this story to avoid leaking any sensitive shit. Overall the base was actually kind of underwhelming. I didn’t really see any earth shattering secrets there. All of the alien and reptilian conspiracy theories were openly mocked and made fun of there. It’s really just a base that gets an extra layer of discreetness and physical security for more sensitive assets and projects to be kept there. The CIA, JSOC and other intel gangs from Washington even have offices out there because it’s just a quiet tucked away place to do business. I will say that their security is no joke and that they have some truly fascinating techniques to detect and deny intruders. Hope you enjoyed.
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